From Genshin Impact to Honkai: Star Rail, miHoYo's global advertising and marketing strategy has become progressively sophisticated.Īccording to the official information, Honkai: Star Rail is a brand new Galaxy Adventure Strategy Game self-developed by miHoYo. Driven by massive advertising and a wide range of content marketing, it has officially announced that the game has exceeded 10M pre-registrations globally. In the past 30 days, it has released over 2,000 sets of ad creatives, an extremely strong advertising campaign during the pre-registration period.Īs the second globally released and console-ready game from miHoYo, Honkai: Star Rail is blessed with high expectations. According to AppGrowing, Honkai: Star Rail is already in the top 3 of the Google Play Pre-registration list. The turn-based RPG has been available on April 26 on all platforms. Recently, the most awaited new game is undoubtedly miHoYo's Honkai: Star Rail.
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